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On the 20th anniversary of the World Trade Center attacks, staff members share their memories of the day.

Rachel Carr, Executive Vice President

On 9/11, I came into the office early like so many others to get a head start on the day. It was a quiet, beautiful morning, as I sat in the bay, quiet chattering and laughing as people slowly filed in until a partner came out and announced a plane had flown into The World Trade Center. I didn’t quite comprehend what that meant at that moment. I was picturing a solo venture gone wrong, minimal damage…

By Joanne Fryer, Chief People Officer

“I like girls.”

Words delivered by my 15-year-old daughter marked the beginning of my journey as an LGBTQIA ally. But in that moment, I could not honestly call myself an ally. I was totally taken by surprise when Jenny came out. I was also in denial. I thought, “She’s just experimenting,” “Maybe she is bisexual.” Everything I thought I knew about my daughter had suddenly shifted. …

Leanna Truong, Senior Digital Strategist, HangarFour

As a firm believer that you can’t judge a book by its cover, here’s why, as I share a few personal experiences of Asian hate. As a Vietnamese-American, I was born in the U.S. (Virginia) and moved to New Jersey at a very young age. My mother and father both traveled here from Vietnam to start their own business to give us the “American Dream”. As they worked many hours in the day and night, my sister and I had the opportunity to attend private school in a Cauasian dominated area. While that may…

By Jennifer Burchette, Senior Account Supervisor

How We Met

While most people spent the pandemic trying to stay as far away from strangers as much as possible, I had no choice but to search for one to live with. At the start of the pandemic, I found myself in a housing situation where my roommate had to quickly flee due to losing her job and ended up spending two challenging months alone in search for a replacement in the middle of a pandemic. Luckily, I finally met Erica Morris. Doubling as new roommates and total strangers, we went from meeting…

Brendan Prunty, Vice President Public Relations

There’s a player’s lounge right off the floor, underneath the stands at Madison Square Garden. Usually during the week of the BIG EAST Tournament, it’s utilized as a green room area. There’s some scattered furniture, standard arena-decor-type stuff. On the one side of the room, the food is always set up in those silver clamshell-looking serving trays with the Sterno warmers underneath, keeping the food just warm enough that you’re enticed to eat far too much of it. Normally, a smattering of people will move in and out — players, officials, conference personnel —…

By Tiffany Telemaque, Vice President PR

My Black History is Black History

When I think about Black History Month, I immediately think of the contributions of the ancestors that came before me. I thought about Harriet Tubman, Sojourner Truth, Stokely Carmichael, Malcom X, and Shirley Chisholm — and how their work helped move the needle in advancing human rights and equality for Black people. I am forever grateful for their sacrifices and contributions. I would not be where I am today without them. But I also thought about my own Black history. …

Finding Your Voice, Reggie Dance

In 1961, James Baldwin famously stated during an interview, “To be a Negro in this country and to be relatively conscious is to be in a state of rage almost all of the time…it’s what’s happening all around and all of the time…” 60 years later, this quote still rings true. 2020 reached the boiling point for many Black Americans that didn’t grow up in the 60’s, as we reaffirmed that Black Lives Matter and it’s now time to get equal treatment — nothing more, nothing less than our fellow white Americans. This past summer…

By Michelle Ruth, Account Supervisor

I know people like to boast about being “so close with their family,” but when I say it, I truly mean it. I come from a very tight-knit family — the type where you tell one person what you had for breakfast and, by 10:15 am, they’re all texting you asking you how your bagel was. Even having grown up with two brothers that were much older than me (I’m talking three of us spanning 11 years), I always felt close to them in a way that I thought seemed different from my friends’ families…

By Cristina Calzadilla, Senior Vice President

I am an 80s baby who grew up in Miami, FL, when Cabbage Patch Kids and My Little Pony were all the rage, and Adventures in Babysitting was the go-to movie rental at Blockbuster on most Friday nights.

Born in the U.S. to first-generation Cuban-American parents, my daily life looked a lot like this: Pepsi and Little Caesars with the neighborhood kids, and arroz con pollo and tres leches con la familia at night; hanging out with my friends at tennis camp while spending most weekends watching Sabado Gigante with my abuelitos.

You see…

According to LinkedIn’s recent survey of marketing executives, 61% of companies are shifting their targeting due to Covid-19.

Here at DKC, we’ve been on the front lines of emergency marketing budget reallocations in major industries like hospitality, sports, consumer goods, nonprofits, and health care. With holiday ad buys and activations around the corner, we thought we’d share a few trends and best practices that may help your organization navigate a new reality.

What’s Shifting?

Overall, the shifts in marketing expenses shouldn’t surprise us. As events have become sometimes-impossible, 73% more organizations have decreased this line item than increased it. As…


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